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Then, add interlinks to trick Google's citation analysis model. Plaster those word-salad pages with ads, and voila - free cash flow!

Of course, we didn't do it. But even as we developed this idea, the room crackled with a kind of dark, excited dread. We weren't any smarter than many other rooms full of people who were engaged in exercises just like this one. The difference was, we *loved* the web. The idea of someone deliberately poisoning it this way churned our stomachs.

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